How UK Restaurants Should Reinvent Themselves to Survive COVID-19
Pre-COVID restaurant business models can not seem to survive corona time’s physical distancing and economic fragility. To exist in the post-COVID world traditional restaurants will have to rethink their corona-time strategy. This requires a nearly total change in mindset and business model. There are three main points to focus on; paying close attention to customer behaviour change, being viable and accessible.
Since customer behaviour shifted to online food order along with the lockdowns, restaurants should increase local demand and become agile. The traditional restaurants should go under cost-cutting, menu reduction and fair pricing; considering that many customers have less money to spend than before. For example, if your restaurant is famous with its steak you may consider transforming that ‘steak’ into a ‘steak sandwich’. Choosing 5 top-selling dishes, transforming into compact forms and collaborating with online food delivery services such as Just Eat, Uber Eats and Deliveroo can save many traditional restaurant owners. Just boxing up the current menu won’t work.
Restaurants have to become progressively less expensive and constantly think a few steps ahead to understand what to sell, where to be visible, and how to be agile.
